News

Free Weight Innovations and Improvements

2024-05-21

In December 2023, we at Ironhawk announced a new plan to improve and innovate products such as kettlebells and dumbbell plates by 2024.

The company's strategy includes establishing a new kettlebell product production line, introducing advanced kettlebell products - state-of-the-art automatic spraying equipment, and modernizing existing dumbbell product molds to better meet market demand.

As of the end of April 2024, the product production line has been successfully updated, and the newly improved molds are undergoing rigorous testing. The launch of the new automatic spraying line is expected to revolutionize the production efficiency and product quality of kettlebells, thereby improving delivery time and overall quality, and will bring new experiences to customers.

The first product that the company focuses on promoting innovation this year is kettlebells. The company decided to increase investment in personalized customization and further enhance product development and innovation to adapt to market changes and needs. The animal head kettlebell has been launched. Several new products are already in trial marketing, and other rubber-coated competition kettlebells are also on the development and promotion list. You will soon find that these products will appear in the company's product catalog with a new look.

Barbell plates, seven-hole barbells, and matted barbell plates are also among the company's flagship products. There will also be great innovations and improvements in material selection and new process technology this year.

Other products, except for the cast iron rubber-coated black dumbbells which are regular products, colored dumbbells and adjustable sub-bells are also in the company's plan to improve and innovate. The molds will be replaced with new ones, and new materials will be selected and tested. I believe they will be received Market feedback soon.

This development is particularly welcome news for customers who have always supported and favored Iron Eagle products. Not only can production costs be reduced, but delivery times can also be shortened, providing customers with greater assurance and satisfaction.